Generating A Buzz – Get Your Guests Talking About Your Spa Article

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Generating a Buzz – Get Your Guests Talking About Your Spa

Maximize marketing dollars by personalizing each guest’s spa visit and following-up post visit. Surprising them with extra special touches will get them to generate word of mouth marketing which is far cheaper and more effective than paid advertising.

Author: Candace Spa Consultant

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Did you know that your best piece of advertising just checked out? Will they return? What will they say to their friends? The most successful spas know that to maximize invaluable word-of-mouth guest referrals and ensure repeat business they must be proactive before, during and after the guest’s stay.

Whether you operate a small day spa, medical spa or large luxury resort spa, this “stealth marketing” – triggers guests to think about returning before they leave and jogs their memory once they arrive home. The combination of these strategies will instigate the guest to return, talk about their visit and refer friends.

Tailor your marketing strategy beginning with the reservation inquiry. Obtain as much information about the guest as possible without being intrusive, use the individual’s tastes, preferences and demographics to prepare a personalized, memorable visit. For instance, obtaining birthdays sets up the sending of birthday cards or, if the guest is at the hotel on that special day, a complimentary birthday cake or token gift.

During the stay, special touches such as aromatherapy and personally selected treats in the room will distinguish your property from other spas. The guest should feel that this is “their room” not just “a room” in the property. Note their favorite pillows, colors do something so out of the ordinary that the guest thinks your doing so is unbelievable.

Upon checkout, a “spa travel kit” enhances the guest’s journey home and will remind them of you each time they travel. Working with corporate partners to obtain items such as sleep masks, headphones, slipper socks, snacks and a travel toothbrush will also open new promotion channels.

Once home, don’t let your guest forget about you - send a thank you for staying/welcome home note, birthday or anniversary cards with special offers, referral awards and invitations to special events. Help guests bring their experience home via your website. For instance, have an email club, feature recipes, travel and packing tips and at home spa treatments.

Read more about generating word of mouth marketing at:
http://www.mnav.com/womcampaign.htm
www.womma.org

When one considers the time and money spent obtaining one guest and that “word of mouth” is one of the strongest PR tools – the implementation cost of these touches is negligible.

About Author

Candace Silvasy is passionate about helping spas excel. Specializing in marketing and retail planning, she wrote Art of the Spa; arranges “treatment trades” for spas via SisterSpas; & liquidates spa overstock. For a free marketing tune up email Candace@artofthespa.com.

Article Source: http://www.1888articles.com

Generating a Buzz – Get Your Guests Talking About Your Spa