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Free Mailing List, Reality or Ruse?

How to obtain free mailing lists in the direct mail industry.

Author: David Sutherland

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Do you find yourself a victim of the current economic state? Trying to compete in the business world by continuing marketing efforts while not eating up what remaining capital you have left? Well, fear not, you resemble the rest of the business world. Thankfully, in this Web 2.0 era anything is possible. Including free, or nearly free at least, marketing opportunities in the direct mail arena.

Why Direct Mail?

For those naysayers out there who tell tales of dying direct mail, I say, have you checked your mailbox lately? Direct mail is a thriving industry for business marketing professionals. Why? Five reasons, to be exact, that I can think of at least.

Direct mail is targeted. What other medium allows you to specifically identify the demographic of the recipient you are sending your message to? Direct mail is personal. Whether a printed postcard, letter, or simple announcement, mailings can personally greet their readers by first name – and that’s the least it can do. Direct mail is tangible. As a businessman or woman, your first goal is to hand out your business card. Leaving your prospects with tangible goods is always a high priority. Mailings do this each and every time, guaranteed. Direct mail is measurable. Comparing the number of mailings with an increase in sales is an easy calculation. Finally, direct mail is cost effective. Well, it’s never been as cost effective as it is now.

Free Mailing Lists and Direct Mail Tools?

A new service called LeadStash (http://www.leadstash.com) is boasting an entirely free way to not only gather free mailing lists, but also direct mail related tools. So what exactly is the offer? Sign up for free they say by providing confidential name, email and address info. In return, receive complete access to millions of residential and business names and addresses along with tools to export easily to mailing labels or marketing letters.

Sound too good to be true? Time will tell how long LeadStash is around for, but for the time being, I certainly jump on any bandwagon that increases my ROI by slashing my investment dollars to zero.

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http://www.leadstash.com

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Free Mailing List, Reality or Ruse?