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“Facebook” a social networking service and website launched in February 2004, founded by Mark Zuekerberg, Facebook has more than 600 million active users. |
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| Author: Michael Roberts |
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“Facebook” a social networking service and website launched in February 2004, founded by Mark Zuekerberg, Facebook has more than 600 million active users.
Facebook Pages are incredibly useful to businesses as a means of customer engagement. They can be utilized in order to increase revenues, provide customer support, increase reach, and allow user interaction through social media, in addition to generating increased web traffic and bolstering brand awareness. Facebook Pages enables a simple and effective channel for businesses to keep brand subscribers informed of the latest promotions, events, and news. Additionally, Pages can provide constructive insight into your customer base via Facebook analytics.
Facebook Pages are increasingly becoming a “second home page” for businesses online. And while more and more Page owners are learning how to become expert Facebook marketers, Facebook has recently created many new opportunities for Pages to get more traffic through the tried and true methods of – you guessed it – search engine optimization (SEO).
Even though anyone can setup a Facebook Page for free, it requires time and money to execute successfully for any business. Creating an effective Facebook Page is difficult, however after spending some time strategizing and planning, Facebook Pages have the potential to be an incredibly effective channel to drive new customer acquisition as well as increasing banner awareness, if not the most effective channel.
While Facebook’s “viral channels” – the News Feed, invitations, and messages – play a central role in the spread of content through Facebook, employing important SEO tactics within your Facebook Page can help your Page reach more and more Facebook fans. While viral distribution can help you reach people your fans are directly connected to, search engine optimization exposes your Facebook Page to Facebook’s entire user base. In fact, Facebook itself has taken major steps to improve its own SEO during recent weeks and months, creating opportunities for Page owners to benefit directly while creating value for Facebook at the same time.
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