Explore The Meaning Of Travel With Louis Vuitton Article

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Explore the Meaning of Travel with Louis Vuitton

People tend to link Louis Vuitton with haute couture, luxury bags and superstars today. Actually, Louis Vuitton started its business by making luggage and even today TRAVEL is still the core value of this luxury brand.

Author: Didi Benami

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In April, 2008, Louis Vuitton invited the guitarist of the Rolling Stones Keith Richards to perform its ad, telling a single journey of self-exploration. In the ad, Keith Richards sit on the bed with the guitar in his arm; a cup of coffee and a lied-open book are on his Louis Vuitton luggage in the dim room lightened by a desk lamp covered with a black scarf with skull pattern, and the pattern can also seen on a knickknack on the desk. It is the manner after vicissitudes suffering of Keith that well matches the theme, for both are about travel—the core value of Louis Vuitton brand.

155 years ago, when Louis Vuitton set his first leather goods store in Pairs, flat covered suitcase is the majority, which became the prior traveling accessory of the upper-class before long. And 155 years later, Louis Vuitton has already become the fashion leader in the kingdom of luggage, yet still view TRAVEL as its core value. Keith Richards is not as stylish and handsome as the fashion insider, yet as Antoine Arnault in Louis Vuitton said, “He is s world idol inspiring millions of musical fans—the reason we invite and respect him”. If only you have enough life experience and money, you can begin a single journey of self-exploration with a Louis Vuitton luggage. More importantly, this expensive legend luggage not only stands for your fortune and status, but also witnesses your life journey. As Louis Vuitton sees it, it is spiritual and emotional travel makes each person.

This is the debut of Keith Richards in the commercial advertisement projects, and it is also a public welfare activity for that he donates his payment to “The Climate Project” proposed by the Nobel Peace Prize winner Al Gore.

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Explore the Meaning of Travel with Louis Vuitton