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Enterprise 2.0: New trend for socialization

The way we work is changing rapidly, offering an enormous competitive advantage to those who embrace the new tools that enable contextual, agile & simplified information exchange and collaboration with workforces, partners and customers.

Author: Amarpreet97
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Enterprise 2.0 is currently at the early adoption stage, where enormous competitive advantage will come to those who embrace the new tools and business cultures. In today’s economic climate, that can mean the difference between survival and failure for many companies.

Introduction
In its most basic form, Enterprise 2.0 is about communication and comprise of social software. The principle is that the more easily people can communicate – with other workers, team members, customers, vendors, clients – the less information will be distorted. When information is free, people can get more collaborate, react more quickly and make better decisions. This is the platform in the Enterprise 2.0: a more efficient, productive and intelligent workforce.

Enterprise 2.0 is fuelled by three things: Web 2.0 technologies, a demand for increased socialization of enterprise applications and business cultures that enable companies to take full advantage of the applications, technology.

Web 2.0 is the term for web-based tools and services that allow us to use and even improve with participation for e.g. user ratings in YouTube and Amazon. Similarly, social media tools like blogs and micro-blogs (Twitter) opened up the world of media and publishing to people with an internet connection or a Smartphone. Lastly, the most important element, new business cultures, which is often overlooked. By definition, social applications rely on the people using them. Without changing the way corporations and their people behave, it’s impossible to free workers and information and achieve agility and increased productivity.

Applications of enterprise social software

Social software for an enterprise must have the following functionality to work well:
• Search: allowing users to search for other users or content
• Links: grouping similar users or content together
• Authoring: including blogs and wikis
• Tags: allowing users to tag content
• Extensions: recommendations of users; or content based on profile
• Signals: allowing people to subscribe to users or content with RSS feeds

Barriers to Adoption
The most important barrier to the new tool is Culture, while the cost savings can be the other factor as you can measure ROI in the long run after implementing Enterprise 2.0.

Time to Invest
Despite the challenges and the global recession, survey respondents report that organizations will spend more on Enterprise 2.0 technologies in 2009 than they did in 2008. Companies are looking towards Enterprise 2.0 to give them a strategic advantage in a time when only the leanest and smartest companies will survive. In the forthcoming years, companies expected to replace older business application and hardware installations with large scale Enterprise 2.0 applications that will run in the cloud.

Suggested First Steps
Identify opportunities within your organization and find out, where is the information get distorted? Do teams have the tools they need to communicate and collaborate? Then evaluate solutions. From low-cost or even free web-based tools to large scale enterprise implementations, leading vendors are developing a variety of Enterprise 2.0 products. The Enterprise 2.0 Blog has vendor news and product reviews to keep you up to date on the latest entries into this quickly evolving market.

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