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Email Marketing Lead

Author: Justin Bryce

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When promoting your business, email can be a valuable tool to assist in building trust and creating added value for your customers. Creating a list of willing and qualified clients is the first and probably the most important step. An email that contains content which is well thought out and well written will inspire action on the part of the recipient such as visiting a website or passing it along to others in a viral format.

However if your emails are not focused on the interests and desires of your target market and you don't know which recipients are acting upon your email, then you are not capitalizing on the potential of your campaign.

One way to build a rock solid list is to capitalize on your current traffic. Create an �opt-in� process on your website so that those who visit you can choose to receive your information. When a customer purchases something ask him or her to join your email list. Utilize as many points of contact as possible to harness the people most interested in your product. Contact them regularly, but not obsessively. Too much email regardless of the awesome content will annoy rather than attract your customers.

Once people sign up, send a welcome message as soon as possible. This is your first impression and you want it to be a good one. Make this message simple�reminding them of the benefits of signing up and providing a link to your website. When you shop for an email service provider, find one that can automatically send a welcome message and preferable one that will allow you to customize it.

Make sure that you're sending your customers information that is valuable and they can use. Take the time to research your customer in order to learn more about what they like. An effective way to do this is to organize your communications by interest group, or by category. What this will do is it will give your customers a list of options from which to choose that will allow them to tell you specifically what types of information they're interested in receiving.

By doing this, you are increasing the value your customers receive with your emails and further building their trust in you so that they are far more likely to act upon this information. A recent DoubleClick study confirmed this theory by finding that email recipients were over 70% more likely to respond to a business email if that email were based on specific interests that they held. These types of customizations to your emails give your message a more relevant aspect and increase your chances of positive action on the part of your audience.

All email communications to your customers, including your welcoming usage, should reflect the look and feel of your company. This is just good marketing and helps ensure that your messages stand out among all the other emails your customers receive every day.

Many services providers can create customized templates to match your website. Some providers include this in the cost of their services and others will charge a high price. Do some shopping around to find the best deal. This will ensure that your company�s image is consistent and recognizable.

While you are shopping for an email service provider, look for one that will incorporate a �forward to a friend� option into every email you send to your list. Some will even allow you to track which people on your list are forwarding your messages. This is golden information that helps you identify your most active and loyal customers.

You might consider extending special deals and offers to thesecustomers to thank them. According to Sharpe Partners, nearly 90% of Internet users share email content with others and three fourths forward to up to six others. This viral marketing helps spread the word about your product quickly and widely.

Another element you want to look for when shopping for an email service provider is one that will allow you to add a "forward to a friend" option in your emails. You will find that there are even some packages out there that will allow you to track who on your list is actually forwarding your messages. This is the kind of valuable information that allows you to identify and track your most responsive customers.

Providing special offers and deals to these "level 1" customers as a reward for their loyalty is a sound business idea. Shapre Partners published a statistic stating that almost 90% of internet users will share their internet content with others and 75% will forward this content to as many as 6 other people. This is a viral marketing phenomena that will bolster the dissemination of your product message in an organic and potent fashion.

Email can be a fantastic marketing tool. A little effort searching for an email service provider that offers features like customization, forwarding and tracking mechanisms can pay off in a big way. You will create trust and added value among your subscribers by offering them information and services you know they are interested in. These are customers that will return to you time and again and will spread the word about you to their friends.

About Author

Emails That Sell (Justins Website) is our recommended
resource for Email Marketing including Direct Email Marketing on the Internet. To learn more about Email Marketing
try: http://www.emailsthatsell.com

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