E-Mail Marketing...Is It Really Worth It? Article

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E-Mail Marketing...Is It Really Worth It?

Should you expand your marketing and company promotion with the use of E-Mail Marketing, or is it just spam?

Author: Jess Holmes

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Should you expand your marketing and company promotion with the use of E-Mail Marketing, or is it just spam?

By Jess Holmes

When you think of e-mail marketing, you immediately think of your overloaded spam inbox. But e-mail marketing can come in many forms that are not spammed:

Quick announcements

E-mail Newletters

Catalog E-mails

Press Releases

Articles & Tips

Case Studies

Let's start with what exactly e-mail marketing is....a form of direct marketing that uses e-mail as it's form of communication. This type of marketing can be used to enhance to obtain potential customers, build loyalty with existing customers, advertisements to new and existing clients and simple informative e-mails with tips to help the client. These messages can be personalized, targeted, and topic specific sent to a large or small group of customers.

There are some benefits to e-mail marketing that can't be overlooked. E-mails are generally opened in the first 48 hours, therefore your response time to the marketing effort is considerably quick. When you put a “Call to Action” in the e-mail, the reader has an immediate option to engage with you, possibly even for a sales of your services or products. In fact, these “Call to Action” e-mails can even be taken to the next step which is making the e-mail interactive for your customers.

Another benefit is that by sending e-mail newsletters and press releases, you can provide Company specific specials, events, product/service descriptions, and basically keeping the reader up-to-date with your company's happenings. This friendly and informative reminder goes a long way by keeping your company, its products and services, on the forefront of the reader's mind.

Many e-mail readers, thrive on real information. Writing articles that help, guide, and inform your reader about a related interest will offer a sense of allegiance and loyalty from the reader, as you just provided free information.

Other advantages are, that marketers can reach a remarkable amount of readers via e-mail marketing. Now, you have to remember we are referring to e-mail readers that have “opted-in” to receive your correspondence. This “opt-in” concept is basically “permission” marketing. You already have explicit permission to e-mail the particular reader and you always offer an “opt-out” option.

Your e-mails can also gather some much needed feedback, generate awareness of your company and it's services and products, and continue to plug your company so when and if the reader ever decides to buy the services or products you sell, they are quickly reminded of you.

Other than “opt-in” e-mail marketing, there are e-mail service providers to make your job easier for a cost. These types of e-mail service providers offer:

Advice and some consulting regarding your marketing plan

A database of permission-based e-mail recipients and e-mail list management services

Some provide e-mail templates for you to utilize to make your correspondence alluring

They can also provide services that generate a message or actually create the content for you

And Finally, these e-mail service providers offer reports that track many actions of the readers, endulging your quest for a roi.

Here is a short list of reputable, reliable, and trustworth e-mail service providers:

Constant Contact (www.constantcontact.com)

Microsoft Office 2007 (smallbusiness.officelive.com)

ExactTarget (www.exacttarget.com)

VerticleResponse (www.verticalresponse.com)

Don't be discouraged by these services, you can still perform effective e-mail marketing for yourself. The e-mail service providers are only an option.

To answer the question at hand...is e-mail marketing worth it? The answer is a resounding - Yes. Plan, develop, write, create special offers and start sending out those e-mails!

About Author

I try to hone in on my skills that I obtained getting my Master's Degree. This the type of skills that all in so many niches, has helped me 'come into my own'. I never realized I could enjoy writing and it's not like school you have obtained. With the combination of my educational achievements and my natural writing abilities, I have really honed in on my vital skills and now have a business venture to address each day.

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