E-Commerce Vs Traditional Business Strategy Article - Internet & E Commerce Ecommerce Articles

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E-Commerce Vs Traditional business Strategy

This is basically for e-commerce, so for traditional business like emails, newsletters, etc., might not apply but you can still be able to implement these ideas behind the new marketing strategy.

Author: Dimension India

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In the today's scenario the client is very fast and smart and when he come before the net for the searching of the services provider then if he not find you then he will go to some body else, yes this is a fact. So there is a big need that your business site come on the top. Basically all the corporate person those have their corporate website needs to come before the client because only a website can bring a client that is less costally but give you more revenue.

This is basically for e-commerce, so for traditional business like emails, newsletters, etc., might not apply but you can still be able to implement these ideas behind the new marketing strategy.

1: Give people a free subscription to your newsletters. Almost everyone is publishing a newsletter nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2:Offer a free online directory. The directory could be full of interesting ebooks, greeting, web sites etc. If people find your directory to be a valuable resource they will visit it over and over.

3:Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles. I have written a few articles on this topic. Go to Google or Yahoo and search under my name and e-books. Otherwise, email me and I’ll send you my article.

4:Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Offer more entry based upon no of items purchases or total dollars spent. Example: 1st entry with purchase, additional entries for each $50 spent. Also, most people who enter will continually revisit your web site to find out who won.

5:Offer free original content. It's important to give your visitors information they can't find anywhere else. If you're the only source, they'll visit your site. If you are selling beauty products, do your homework and find beauty or health tips and post them on your site.

6:Make your web site look professional. You want to have your own domain name, easy navigation, attractive graphics, etc. Again, target your competition. If they have a very basic site, take advantage of that and get a great looking site.

7:Survey your existing customers. Do this on at least an annual basis. It is VERY important to find out who your customer base is. By knowing who you are servicing, you can serve them better.

8:Test and improve your ad copy. There are many people who write an ad and never change it. Make sure you get the highest possible response rate. Ask people for their opinion.

About Author

MarketStar’s Team http://www.marketstar.com MarketStar is a sales and marketing outsourcing company providing flexible retail, channel and direct sales solutions for the world’s leading and emerging companies

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E-Commerce Vs Traditional business Strategy