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About CommLab India is a Custom eLearning Solutions Company based in India. Since 2000, it has been providing state-of-the-art eLearning services to organizations across the world in the areas of Learning Consultancy, Custom Courseware and Learning Technology. |
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| Author: Amjad Ali |
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Who is your target audience? What are his learning preferences? To put across an effective learning program, you must know your target audience and his learning preferences exceedingly well. Only then can you write strong and focused content which should ideally be reviewed by an end user who will be able to say if it is workable or not.
What are your learning objectives? Once you are sure of your learning objectives, it’s easy to write corresponding content for it. You must also know the objectives of your content and its outcome. Next, you should be able to communicate with your learners directly.
Remember Keller's ARCS model and Gagne's learning events: In 1987, John Keller created the ARCS model which described the motivating factors for learning to take place. These factors are:
A: Attention
R: Relevance
C: Confidence
S: Satisfaction
The content should grab the attention of the learner, be relevant to his needs, give him confidence during the learning process and give him satisfaction of learning.
On the other hand, Gagne's nine learning events which should be the basis of designing instruction are:
Grabbing attention
Telling learners the objective of the course
Stimulating recall of earlier learning
Bringing forth the stimulus
Offering guidance while learning
Educing performance
Providing feedback
Rating performance
Enhancing retention and transfer
Use of interactivity: By using various kinds of interactivity in e-learning content, learners remain involved, interested and continue with the course since this takes the monotony out of the single-way communication. It also makes active experimentation possible.
Using real life scenarios: According to cognitive theories, any new learning is possible if it has a reference point, called schema. This makes retention of new information easier. Using real life scenarios and examples helps learners relate new information with familiar situations or facts and so improve the quality of transfer of knowledge and its retention.
Self-paced learning: Thanks to technology, e-learning is easy with the help of webinars, facilitators, voice chat, chats, video conferencing, asynchronous and on-line tutoring, etc. These techniques form important links between ILT and e-learning, and add to their advantages.
Pratibha R. S.
Executive - Instructional Designer
About Author
CommLab India (www.commlabindia.com) is a Custom eLearning Solutions Company based in India. Since 2000, it has been providing state-of-the-art eLearning services to organizations across the world in the areas of Learning Consultancy, Custom Courseware and Learning Technology.
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