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Core Steps in Competitive Analysis Strategy |
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A competitive analysis is an integral part of search engine optimization (SEO) services , as it not only aids companies in their strategic goal setting and planning but also produces usability metrics. A search engine optimization expert can conduct a competitive analysis in a more professional way to steer web promotion project in the right direction. |
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| Author: Anirban |
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It is very important to know your competitors before conducting a successful analysis. For example, if a search engine optimization expert is doing an analysis for a travel website, he must have a list of competitor portals in the same business.
Conducting an Analysis: What to Analyze?
Here is a categorized list of items that a SEO expert analyzes by visiting competitors websites:
The Website’s Homepage: The expert checks whether the homepage is informative, that it does not contain any annoying splash page and provides a proper context for visitors.
The Site’s Navigation: The search engine optimization expert checks whether the major sections boast local navigation or is it consistent?
Links and Section Headers: The expert checks how competitors have used their links and section headers. Whether the section headers easy to understand? Are the links gathered in sidebars or groupings or are they spread out in content. He also checks whether the links are ambiguous or informative.
Content: The expert checks whether the content matches the objectives of the competitor’s business. He sees whether the content is syndicated from other source or whether the site is creating its own content. Is the content having an excellent blend of in-depth material and superficial content?
Website Readability: A thorough analysis of the competitor’s website concludes with analyzing the readability. The expert checks whether the font is easy to read and whether the content has well-spaced paragraphs.
An SEO expert in India follows these core steps to analyze a competitor’s website. These important steps help the expert know more about the website’s secret to success. After a thorough analysis, the expert compares, deduces facts and prepares report for his client. This makes planning and decision-making easier.
About Author
I am the webmaster at www.synapse-consultants.com
– a custom web development company offering numerous
services, such as content management, offshore software development, online marketing,
search engine optimization, search marketing, and website maintenance services.
Article Source:
http://www.1888articles.com/author-anirban-406.html
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