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Candy and Snack Vending Machine Marketing |
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Are large-size candy bars the best revenue opportunity since large-size snacks and beverages? |
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| Author: Peter Levine |
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1. Customer benefit. The customer would benefit from purchasing a 20-ounce beverage since he would receive 8 more ounces of product at a lower per ounce cost than if he chose to purchase a traditional 12-ounce beverage.
2. Vending operator benefit. The vending operator would benefit from upgrading to large-size bottles in the long run. Although the vending operator would realize lower gross margins, the gross dollar profit would increase.
3. Beverage manufacturer benefit. The beverage manufacturer would benefit since margins improved when they sold 20-ounce beverages instead of 12-ounce beverages.
Trade-up marketing is a tactic used often, especially in the food industry. At many fast food chains, beverage sizes are increased dramatically for a small fee, allowing the consumer to get more for his money. In other cases, a small beverage option is completely eliminated. For example, McDonald's used to offer an 8-ounce beverage option which is no longer available. Certain convenience stores no longer offer a 12-ounce coffee, but now offer a 20-ounce coffee size. As consumers demand larger products at a small upgrade cost, many industries are experiencing success with trade-up marketing.
Peter Levine
President
http://www.Vencoa.com
Copyright 2007 – Vencoa Vending Machines. This article can be reproduced in its entirety, if the author credit and website address is retained.
About Author
Peter Levine is the president of Vencoa, a leading supplier of vending machines including soda, snack & candy vending machines to small and medium size companies in all fifty states. Peter has years of experience in the vending machines industry and brings all his expertise to grow his company into one of the top vending machines distributors in US.
Article Source:
http://www.1888articles.com/author-peter-levine-5300.html
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