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Steven Howard

Steven Howard is a positioning specialist whose 27-year marketing and sales career in Asia has covered a wide variety of fields, ranging from consumer electronics to publishing and from a national airline to personal financial products. He is President of Howard Marketing Services, which provides consultancy and project management services in the areas of Marketing Management, Product Development, Positioning Strategies, Distribution Management, Customer Retention Strategies, New Product Launches, Event Management and Brand Management. He consults on a regular basis to companies in the financial services, industrial products, consumer products, restaurants, petroleum, publishing and hospitality fields. In the area of human resource development, Steven provides Customised Training Workshops and Seminars in the areas of Marketing, Branding, Corporate Image, Leadership, Sales, and Sales Management. He also has an extensive background in public speaking, sales training, and communications training.

Field of Interest: Marketing, Business Consultancy, Corporate Image Management, Branding	Qualification: Bachelor of Arts degrees in Communications Studies and Political Science Experience: 20.0 Yrs Freelancer Work: No Author Since: Dec 30, 2009

Steven Howard - Personal Details

7A York Road Alexandra Park Singapore 117725 Singapore, 117725, Singapore.

Telephone: (65) 6339-9801 FAX: (65) 6271-6642

Steven Howard - Author Links

1) Business URL: http://www.howard-marketing.com Howard Marketing Services is a leading consultancy specializing in the integration of marketing, customer retention strategies and corporate social responsibility in Asia and Australia.

Steven Howard - Business Details

BUSINESS PROJECT DETAILS
From 1983-1988 he was the South Asia Regional Director of TIME Magazine, covering a territory from Brunei to Pakistan. During this period he grew the magazineâ€™s advertising business from US$3.5 million in 1983 to over US$6 million in 1988. When he took over TIME Magazine's operations in South Asia, one client accounted for over 50% of the office's annual revenue. By 1988, even though that account had grown by 12% in revenue terms, it then accounted for less than 33% of the office's revenue.

Article By Steven Howard	Total Approved Articles: 10

Article Title	Submit Date

17 Costly Marketing Mistakes	March 07, 2011
I once heard a speaker compare those who engage in marketing as “feeling happy like a dog with its head outside the car window, ears flapping, eyes gl ...


Hurting Corporate Brand Image	February 24, 2011
Often what needs changing or modifying to fix a deteriorating corporate image is not how the corporate logo appears or is used, but several other aspe ...


Make It Easy For Customers To Complain	August 22, 2010
Complaints will happen because mistakes will happen, and customers who complain are customers who care.


Customer Relationship Marketing in the New E-World	July 25, 2010
Keeping customers loyal is an art form, not a science. As is true of all good marketing practices, marketing is, after all, an art, not a scientific d ...


Corporate Image Development: Asking the Right Questions	June 13, 2010
A key aspect of the initial phase of the Corporate Image Management development process comprises qualitative interviews with internal and external au ...


Making Customer Loyalty Real	May 12, 2010
Not only does the report state that “customer loyalty is a critical driver of shareholder value around the world,” it also concludes that “for manufac ...


The Power of Corporate Branding	April 02, 2010
Every organization has a corporate image, whether it wants one or not.


Corporate image Management: A Marketing Discipline for the 21st Century	March 25, 2010
The Corporate image comprises all the visual, verbal and behavioral elements that make up the organization. In many respects, the corporate image shou ...


Four P’s of Customer Retention	March 18, 2010
Keeping good customers is an art, not a science. It is an art that requires a change in focus from customer profitability to customer value.


Customer Retention: The Art of Keeping Good Customers	January 04, 2010
Keeping good customers is a more sure-fire method for future success than a constant focus on attracting new customers.

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