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| Future of Internet Advertising |
October 06, 2006 |
| This 37% increase is not only a record but also hints at a permanent shift towards online advertising. It should dispel lingering doubts as to whethe ... |
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| Video Sharing |
September 28, 2006 |
| The uploading and sharing of video on the Internet must be a bonanza for copyright lawyers, be they in defense or prosecution of the practice. In add ... |
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| Music Downloads: Do Frogs Eat Apples? |
August 31, 2006 |
| I didn’t pay much attention at first, but since part of my job at ICMediaDirect.com entails staying on the lookout for new avenues of interactive adve ... |
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| “Web Conditioning: Get Your Site in Shape” |
August 28, 2006 |
| Too many of these smaller businesses don’t realize the missed opportunities of an improperly aligned website. A representative website isn’t a box to ... |
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| Big Opportunities in Online Video |
August 21, 2006 |
| A confluence of factors, mostly due to Internet based technology, has created tempting opportunities for online advertisers. This bodes well for all ... |
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| Apple Adopts A Leopard Program |
August 10, 2006 |
| Steve Jobs is one the premier names in computing. Almost no one else in the business world, perhaps Warren Buffet or Alan Greenspan, have demonstrate ... |
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| Lycos and the Importance of Linguistics in Search |
August 07, 2006 |
| Christopher Mohn, heir to the Bertelsmann media empire and chief executive of Lycos Europe, says his company will be the Airbus of the Internet. That ... |
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| Insane in the Domain |
July 28, 2006 |
| Here are some things about domain names that I didn’t know that were mentioned in a Wall Street Journal article this week featuring a “domainologist”: ... |
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| Bet On Conviction |
July 21, 2006 |
| The officers and founders of UK-based Bet On Sports is being charged by the United States government of racketeering, conspiracy, and fraud. This cou ... |
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| Leaders in Alternative Search |
July 07, 2006 |
| When a giant like Bill Gross, founder of Snap.com, aims to build search alternatives take special notice. |
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| World Cup 06 I d Like to Teach the World to Blog |
June 29, 2006 |
| Soccer fans the world over are in tune with daily drama offered by the World Cup in Germany. The Internet is also soaking this excitement and foster ... |
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| Eyes Wide on the Internet |
June 20, 2006 |
| I happily represented ICMediaDirect.com in joining an enthusiastic crowd gathered to take in the Eyes on the Internet 2006 tour, a non-profit tour spo ... |
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| Microsoft s Entrance to AdCenter Google and Yahoo Be Prepared |
June 12, 2006 |
| Let’s welcome Microsoft’s AdCenter to the PPC advertising field. A quick question, though, why is AdCenter here? Microsoft, the juggernaut, sat on the ... |
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| General Motors as David Slaying Goliath s Smear |
June 08, 2006 |
| It’s something the Public Relations Team at ICMediaDirect.com continually stresses to clients – a company must avail itself to corporate blogging. Th ... |
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| An SEOGOOG SandBox |
May 26, 2006 |
| Is fear of the mysterious "Sandbox" a way to prod SEOs into optimizing websites the way Google sees fit? A closer look at some this curious phenomeno ... |
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| Are you Blogging Effectively? |
May 19, 2006 |
| Widespread blogging is one of the most engaging Internet developments of the past few years. If you like to write and engage others on subjects of wh ... |
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| Search in the Far East |
May 05, 2006 |
| One great aspect of search is that as it evolves, advertisers grow aware of its effectiveness. So enticing is China’s advertising landscape for the ac ... |
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| Web 2.0, Build On It |
May 05, 2006 |
| Web 2.0 is just getting started. There is a focus on making the Internet a platform for end users. Paying bills online is no longer a novelty. Shop ... |
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| Is Click-to-Call what Local Search Has Been Waiting For? |
April 14, 2006 |
| Click-to-call is an emerging contextual advertising format that will help spark the growth of localized search. It links online users to offline adve ... |
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| Google.cn: The Internet As Beijing Sees It |
April 07, 2006 |
| China is an economic giant warming up to the power of the Internet, but this hasn’t been a perfect marriage so far. Centralized power and the decentr ... |
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| Vloggers: Be Your Own Scorsese |
April 07, 2006 |
| From tiny acorns grow mighty oaks. Like weblogs (blogs) before them, video blogs (vlogs) are emerging from a tightly knit online community and enteri ... |
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| Online Retail Sales: Online Loyalty Equals Retail Gold |
April 07, 2006 |
| Retailers know better than anyone how much money consumers are spending over the Internet. They are realizing profits in their respective fields. Th ... |
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| How Search Engines Have Changed Public Relations |
April 07, 2006 |
| The survival of conventional PR then becomes a question of updated technology. When choosing a Public Relations company to help your business maintai ... |
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| Welcome to The Long Tail |
April 07, 2006 |
| There’s an old saying in television advertising: “about half the advertising money we spend works, but we don’t know which half”. The advent of track ... |
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| Be Your Own Network |
April 07, 2006 |
| Imagine television online. Come on, I know it’s hard, but try. Think of all that content: movies, sitcoms, sports, news clips, blooper specials - al ... |
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| Corporate Blogging For Quality Relationships |
April 07, 2006 |
| The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, ... |
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| Web 2.0: For the User, By the User |
April 07, 2006 |
| ‘Web 2.0’ is a term derived from a tech conference held in 2004 of the same name. It loosely describes a second coming of the Internet, a rebirth to ... |
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| Demand Service With Your On-Demand Software |
April 07, 2006 |
| On Demand! We want it here, we want it now. Hell, we want it yesterday. Considering the instantaneous nature of the Information Age, these requests ... |
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| Google Under Fire, But Search Is Strong |
April 07, 2006 |
| Could the Sports Illustrated Jinx, where teams and athletes featured on the cover famously flounder soon after publication; have spread to their fello ... |
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| Some Adwords Basics for Beginners |
April 07, 2006 |
| Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, bu ... |
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| 212 Newsmaker Night with John Battelle: Arthur of The Search |
March 31, 2006 |
| Battelle authored ‘The Search’, he has an influential search industry blog aptly named Searchblog. He founded The Standard and Wired Magazine. And th ... |
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| As Search Engines Grow Smarter, Will You? |
March 17, 2006 |
| As search gets smarter, tricks get cheaper and we get nearer to coming full circle to an original goal of Internet search: that content is, indeed, ki ... |
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| Google-Gov t Impasse Resolved Well For Now |
March 17, 2006 |
| The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Depart ... |
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| Increase Your Traffic For Free |
March 09, 2006 |
| Okay, you have your website and now you want more visitors. Don’t think you’re the only one, bub, but you can learn from the experience of others. Sub ... |
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| Be Your Own Network |
March 06, 2006 |
| Imagine television online. Come on, I know it’s hard, but try. Think of all that content: movies, sitcoms, sports, news clips, blooper specials - al ... |
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| Starbucks-China Blend A Slam Dunk Grande |
March 02, 2006 |
| Starbucks plans to open 8,000 franchises in China. In a nation of tea drinkers, is this an informed business plan, or a high-risk venture? |
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| Vloggers: Be Your Own Scorsese |
February 02, 2006 |
| From tiny acorns grow mighty oaks. Like weblogs (blogs) before them, video blogs (vlogs) are emerging from a tightly knit online community and enteri ... |
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