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Future of Internet Advertising |
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This 37% increase is not only a record but also hints at a permanent shift towards online advertising. It should dispel lingering doubts as to whether our industry is looking at a second dot-com bubble. Advertisers are plowing money in. Period. |
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Video Sharing |
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The uploading and sharing of video on the Internet must be a bonanza for copyright lawyers, be they in defense or prosecution of the practice. In addition to the endless supply of amateur video clips, generations of television and movies, music videos of all kinds, and even commercials are freely and readily available on video-sharing websites like YouTube. |
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Music Downloads: Do Frogs Eat Apples? |
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I didn’t pay much attention at first, but since part of my job at ICMediaDirect.com entails staying on the lookout for new avenues of interactive advertising and SpiralFrog intends to deliver advertising through where none exists now, I took special notice. |
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“Web Conditioning: Get Your Site in Shape” |
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Too many of these smaller businesses don’t realize the missed opportunities of an improperly aligned website. A representative website isn’t a box to be crossed off a to-do list for a business, but instead an integral component of today’s successful business. |
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Big Opportunities in Online Video |
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A confluence of factors, mostly due to Internet based technology, has created tempting opportunities for online advertisers. This bodes well for all involved in the interactive niche, from advertising agencies like ICMediaDirect.com to search marketers of all sizes and even freelance professionals. |
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Apple Adopts A Leopard Program |
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Steve Jobs is one the premier names in computing. Almost no one else in the business world, perhaps Warren Buffet or Alan Greenspan, have demonstrated Jobs’ EF Hutton-like ability to freeze a room … no, freeze an industry in its tracks to listen when he speaks. On Monday, Jobs was the keynote spea |
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Lycos and the Importance of Linguistics in Search |
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Christopher Mohn, heir to the Bertelsmann media empire and chief executive of Lycos Europe, says his company will be the Airbus of the Internet. That specific allusion means that Lycos Europe will compete with the big American Internet companies the way Airbus competes with Boeing and not that…well |
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Insane in the Domain |
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Here are some things about domain names that I didn’t know that were mentioned in a Wall Street Journal article this week featuring a “domainologist”: |
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Bet On Conviction |
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The officers and founders of UK-based Bet On Sports is being charged by the United States government of racketeering, conspiracy, and fraud. This could be a bell weather case for things to come as Washington attempts to assert some control over the online gambling habits of American citizens. |
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World Cup 06 I d Like to Teach the World to Blog |
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Soccer fans the world over are in tune with daily drama offered by the World Cup in Germany. The Internet is also soaking this excitement and fostering online World Cup communities that would not exist without some of the latest in blogging applications. |
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Eyes Wide on the Internet |
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I happily represented ICMediaDirect.com in joining an enthusiastic crowd gathered to take in the Eyes on the Internet 2006 tour, a non-profit tour sponsored by the Online Publishers Association, that stopped in New York City’s Marriot Marquis on June 7th, 2006. |
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Microsoft s Entrance to AdCenter Google and Yahoo Be Prepared |
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Let’s welcome Microsoft’s AdCenter to the PPC advertising field. A quick question, though, why is AdCenter here? Microsoft, the juggernaut, sat on the sidelines for quite awhile and watched as first Overture (later bought by Yahoo) and then Google took online advertising to the level which we see it |
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General Motors as David Slaying Goliath s Smear |
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It’s something the Public Relations Team at ICMediaDirect.com continually stresses to clients – a company must avail itself to corporate blogging. The interactive world saw the wisdom of this advice on Thursday, June 1st, when some normally sedate corners of the Internet turned into a battleground |
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An SEOGOOG SandBox |
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Is fear of the mysterious "Sandbox" a way to prod SEOs into optimizing websites the way Google sees fit? A closer look at some this curious phenomenon. |
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Are you Blogging Effectively? |
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Widespread blogging is one of the most engaging Internet developments of the past few years. If you like to write and engage others on subjects of which you have some command or experience, then it’s a wonderful application for you. Anyway, here’s a list of blogging tips… |
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Search in the Far East |
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One great aspect of search is that as it evolves, advertisers grow aware of its effectiveness. So enticing is China’s advertising landscape for the accommodating platform of search, that Yahoo and, as of last January, Google, have launched Chinese versions of their popular search engines. |
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Web 2.0, Build On It |
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Web 2.0 is just getting started. There is a focus on making the Internet a platform for end users. Paying bills online is no longer a novelty. Shopping for clothes and books online is commonplace. Mobile music playing components are built around the compatibility of downloading music off the Internet and not store bought units. |
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Is Click-to-Call what Local Search Has Been Waiting For? |
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Click-to-call is an emerging contextual advertising format that will help spark the growth of localized search. It links online users to offline advertisers by combining Internet telephone capabilities. Although it has yet to hit its stride as a platform or even pierce consumer consciousness, the |
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Google.cn: The Internet As Beijing Sees It |
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China is an economic giant warming up to the power of the Internet, but this hasn’t been a perfect marriage so far. Centralized power and the decentralized nature of the Internet do not mesh well. Beijing feels compelled to exercise tight control over whatever flow of information they can. |
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Vloggers: Be Your Own Scorsese |
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From tiny acorns grow mighty oaks. Like weblogs (blogs) before them, video blogs (vlogs) are emerging from a tightly knit online community and entering into a more mainstream Internet fare. Our consulting team at ICMediaDirect.com is working with more and more clients to utilize vlogging capabilit |
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Online Retail Sales: Online Loyalty Equals Retail Gold |
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Retailers know better than anyone how much money consumers are spending over the Internet. They are realizing profits in their respective fields. They also recognize a maturation process and that the net number of new e-commerce customers will tail off to non-growth levels. |
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How Search Engines Have Changed Public Relations |
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The survival of conventional PR then becomes a question of updated technology. When choosing a Public Relations company to help your business maintain an image, it is no longer a question of who has the longest track record, but who has the longest reach. |
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Welcome to The Long Tail |
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There’s an old saying in television advertising: “about half the advertising money we spend works, but we don’t know which half”. The advent of trackable media, like video on demand, has entered television’s mix and gives a free-spending ad exec fits. Their ads can be more accurately traced! The T.V. execs call these quantifying technologies new media. On the Internet, we simply call it search. |
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Be Your Own Network |
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Imagine television online. Come on, I know it’s hard, but try. Think of all that content: movies, sitcoms, sports, news clips, blooper specials - all of it. I envision this exhaustive load being digitized and stored on giant video-on-demand servers. So far, not much of a prediction…I know. Not |
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Corporate Blogging For Quality Relationships |
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The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow professionals, or merely the curious. |
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Web 2.0: For the User, By the User |
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‘Web 2.0’ is a term derived from a tech conference held in 2004 of the same name. It loosely describes a second coming of the Internet, a rebirth to replace the dross shed in the dot.com bubble burst of 2000-2001. Web 2.0 is characterized by its increased utility for the user. |
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Demand Service With Your On-Demand Software |
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On Demand! We want it here, we want it now. Hell, we want it yesterday. Considering the instantaneous nature of the Information Age, these requests are reasonable to make of any technical solutions provider. This is especially true, if not exclusively so, of an on-demand software company whose |
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Google Under Fire, But Search Is Strong |
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Could the Sports Illustrated Jinx, where teams and athletes featured on the cover famously flounder soon after publication; have spread to their fellow Time, Inc. weekly Time Magazine? This week the boys from Google are gracing Time’s cover and from their easy smiles (and a byline that mentions Internet domination) you’d think that the transformation is complete: Google has finally “pwned” us all! |
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Some Adwords Basics for Beginners |
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Google’s Adwords is still the yardstick by which other search advertising platforms measure themselves. This isn’t merely an industry observation, but a respectful sentiment that I share now, having learned the ins and outs of Adwords first hand. |
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212 Newsmaker Night with John Battelle: Arthur of The Search |
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Battelle authored ‘The Search’, he has an influential search industry blog aptly named Searchblog. He founded The Standard and Wired Magazine. And there’s even more, but what interests me is that his opinion shapes the opinions in the Search world. Simply put, Battelle’s credentials impress. |
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Google-Gov t Impasse Resolved Well For Now |
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The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of Justice wants to rewrite and make constitutionally viable the |
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Increase Your Traffic For Free |
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Okay, you have your website and now you want more visitors. Don’t think you’re the only one, bub, but you can learn from the experience of others. Subscribing to web directories is one solution that the ICMediaDirect.com Consulting Division both recommends and executes for clients in order to increa |
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Be Your Own Network |
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Imagine television online. Come on, I know it’s hard, but try. Think of all that content: movies, sitcoms, sports, news clips, blooper specials - all of it. I envision this exhaustive load being digitized and stored on giant video-on-demand servers. So far, not much of a prediction…I know. Not |
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Vloggers: Be Your Own Scorsese |
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From tiny acorns grow mighty oaks. Like weblogs (blogs) before them, video blogs (vlogs) are emerging from a tightly knit online community and entering into a more mainstream Internet fare. Our consulting team at ICMediaDirect.com is working with more and more clients to utilize vlogging capabilities for website enhancement. Perhaps an introduction to video blogs is in order: before too long the handiwork of vloggers may be everywhere. |
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