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Submit Date |
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| Green is the Marketing Mega Trend of the Decade |
January 11, 2008 |
| The marketing mega trend of the decade is unquestionably the need to be "green". Call it what you like: clean-tech, low carbon footprint, environmenta ... |
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| Aggressive Negotiators Are Bullies |
January 11, 2008 |
| Bullies on the playground-you thought that you had left them behind in grade school along with bloody noses, homework, and the mean school principal. ... |
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| Marketing Innovative Products |
January 09, 2008 |
| Innovative products need to be marketed and sold differently than other offerings since they require a special customer who is receptive to innovation ... |
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| Silence and Negotiation |
September 18, 2007 |
| One of the most powerful tools in a negotiator's toolbox is silence: absolute, blank-faced, quiet. It can be used when confronted with a tough situati ... |
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| Hire the Right Sales Manager |
August 09, 2007 |
| Although every organization is different, hiring a sales manager is not as simple as it looks. In fact, the wrong sales manager can quickly damage mor ... |
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| Brainstorm Options Before You Negotiate |
August 08, 2007 |
| A common mistake is to go into a negotiation thinking that there is only one acceptable outcome: what you want. One of the best things you can do to p ... |
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| Marketing Mistakes for Entrepreneurs to Avoid |
August 07, 2007 |
| One way to achieve entrepreneurial success is to not make the following marketing mistakes. It is mostly about common sense and taking the time to thi ... |
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