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Answers To Important Catalog Printing Questions

Got questions in catalog printing? Well, we have the answers here that you might have been trying to find. There are no strict rules on catalog printing, so technically you should be free to do whatever you like, no questions asked.

Author: Janice Jenkins

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However, asking the right questions can give you some insights on the proper and working trends when creating custom catalogs. So, for your convenience, here are five important catalog printing questions answered for you.

How long should my marketing catalog be?
The main answer for this question is really “As short as it can be”. While you may have plenty of products to display to people, a long catalog is a bad catalog. People's attention spans are limited and a very long catalog will always seems like a daunting reading task that no one really touches with a ten foot pole. So it is always good to cut down on content and be concise as possible with it. Also if you can, you should divide your products into several catalogs categorized by product type. This keeps things simple for the reader making sure they find what they want quickly per catalog. So make your catalogs as short and concise as they can be and divide them further if needed.

What are good dimensions for a catalog?
The most common and effective size of a color catalog is an 8.5 inch by 11 inch catalog. This is basically the same as a “letter sized” paper. This size is big enough to be really noticed while at the same time having the proper amount of space for catalog pages. This dimension is also a great format for beginners since lots of desktop publishing software can cater to this size. However, for a more mobile catalog which you may want to give away to many people, you might try sizes that are almost half that. 8.5 by 5.5 inch catalogs and 6 by 9 inch catalogs should do well for those situations.

What are the important parts of a catalog?
The important parts of the catalog are the cover, the table of contents, the body page layout and your order or contact pages. You should assign a good deal of people to concentrate on these parts and each should be well integrated to the other parts. Have all of these important parts in one catalog and you should have a good framework for success.

How much should I print for a typical marketing campaign?
Well this all depends on your target area and the potential target market. However, for a typical marketing campaign in a standard community you may want to print around 250 to 500 copies of your catalog. 250 if you live in a small community and 500 or more in the more populous cities. Of course in a metropolis you should print 1000 or more if you can.

Where should I print to get good catalogs?
The best place to print your color catalogs is over the Internet. This keeps your printing transactions pretty straightforward and you can easily create, edit and monitor the whole printing process using your computer. It is the best option in most cases and you can be assured of great quality catalogs since you can really pick and choose the best ones on the net.

Hopefully that gives you a great start in printing your catalogs. Now you know the basics.

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. For comments and inquiries about the article visit:
http://www.printplace.com/printing/catalog-printing.aspx,
www.printplace.com/printing/custom-catalog-printing.aspx

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