And As The Runners Start The Second Lap, There’s A New Leader! Article

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And as the runners start the second lap, there’s a new leader!

The article looks at the recent sales figures from Eli Lilly for Cialis and concludes this drug could soon become the world’s biggest brand for the treatment of erectile dysfunction.

Author: Donald Campbell

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It’s always exciting to follow the horses. Racing is such an adrenaline sport (and there’s always a little extra spice added to the day when you can bet on the outcome). So do you take it seriously, follow each horse’s form, track how the jockeys are doing? Well, for those of you who like to bet, we have a new race in town. That great trainer, Eli Lilly (which also dabbles in the pharmaceutical market), recently announced it had grossed more than US$1 billion worldwide in the first nine months of 2008 from sales of its product, famously nicknamed Le Weekend Pill in France (Franglais, that mixture of French and English is always open to punning ambiguity so, to avoid doubt, let’s confirm that there is no “weak end” — you finish as strongly as you started). Assuming it maintains this pace, it will be another record-breaking year for a horse from the Eli Lilly stable now running in more than one hundred markets around the world.

For a while, it’s been a two-horse race. The first out on the course, nicknamed The Little Blue Pill, rocketed out of the stalls before the other two came under starter’s orders. That gave the front runner a monopoly in all markets. When the other two entered the race, one showed immediate form and, with some strong running to catch up, now has the largest share in twenty markets.

Eli Lilly has been making some very strong boasts. The fact that Cialis has managed to overtake the front runner in twenty markets in just five years suggests that it will soon become the top brand in the erectile dysfunction market. One of the reasons for this is that Le Weekend is now joined by the Once-Daily. For the same price, you can either get up to thirty-six hours of performance, or enjoy sexual activity any time, any day. Add in the fact that Eli Lilly is also about to launch new Cialis brands for the treatment of Pulmonary Arterial Hypertension and Benign Prostatic Hyperplasia, and its markets could grow significantly. So, if you like to bet on sure-things, Cialis looks to be the best drug around to invest your money in — guaranteed performance for almost all men, the first time you take it.

About Author

With over 10 years working as a professional journalist Donald Campbell has contributed many interesting materials to http://www.withcialis.com/blog/and-as-the-runners-start-the-second-lap-theres-a-new-leader.html that many users around the globe regard as a benchmark for professional writing.

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And as the runners start the second lap, there’s a new leader!