Analyzing The Online Dating Business! Article - Business Advertisement Articles

	1888 Articles Home \| Business Articles \| Advertisement Articles	Advertisement RSS
Analyzing The Online Dating Business!

Instead, the podcast is automatically downloaded to their computers or MP3 players, and these users can listen to your podcast at their leisure. Many individuals compare podcasting to TIVO in that consumers can choose when and where to listen to these audio shows.

Author: Editor

Article Tools:

Analyzing The Online Dating Business!

Television Programs Helping to Promote Online Dating Sites?

I was sitting at home last week looking forward to one of my guiltiest pleasures: Grey’s Anatomy. During the commercial break I was accosted by an interesting combination of commercials. Unfortunately for me, this combination included those ultra optimistic e-harmony commercials. Due to my lack of success with online dating, I changed the channel. I eventually returned to Grey’s Anatomy and much to my chagrin during another commercial break, the e-harmony commercial appeared again!

This online company opted to associate itself with one of the most popular shows on television. However, I was surprised because of the high costs and the difficulty associated with measurability in the televised advertising medium. Then again, dating online or otherwise is a numbers game and this program has a huge following. Inundating unassuming singles with promises of wedded bliss or targeted dating advice from “Dr. Phil” during specific television programs provides an opportunity to reach new users. Furthermore, chances are if you are sitting at home vicariously living through the characters on night time soaps like Desperate Housewives or Grey’s Anatomy, it’s just as likely that you’ll log on and try your hand at online dating.

What Are Online Dating Sites Doing On Their Own Turf, the Internet?

Generally, online marketing provides a more measurable and cost efficient means for communicating specific messages to a targeted consumer base. Currently, online dating sites use keyword searches, contextual advertising, opt in email campaigns, affiliate marketing and sponsored links to target single consumers on the internet.

Typically, keyword searches and contextual advertising display a myriad of online dating sites. Try entering “online dating” and sites based on race, religion, education and even income level appear. For example, Wealthymen.com provides members with profiles of professional men with an income of over 100k yearly! Also, Medicalloveconnect.com provides online matchmaking services for professionals in the medical field. Keyword searches and contextual advertising as a foundation provides visibility and delivery.

Moreover, in order to fully optimize keyword searches and contextual advertising many online dating companies also incorporate opt in email campaigns. Once the user visits the site, opt in email campaigns are potentially successful because they are based on sound leads. Match.com effectively uses opt in email campaigns to attract new users via free trial memberships. Trial users provide general information, preferences and an email address. Match.com can then contact the trial user with new promotions, offers for upgraded memberships, newly added members, and members that have expressed an interest. Who knows, an email containing a message and photo of a gorgeous new member may influence a trial user to become a fee paying member!

Online dating companies have also embarked on strategic affiliate marketing partnerships and sponsored link programs with singles travel companies, social networking sites and blogs. In doing so, online dating companies potentially expand their consumer base. Currently Meetmarketadventures.com targets singles seeking travel and adventure, while Letsmeetout.com and Singlesonthego.com targets busy singles that don’t have the time to schedule traditional dates. Letsmeetout.com and Singlesonthego.com are current online partners with Meetmarketadventures.com. These companies expose users to new services and forego the new product development process while building brand awareness.

Additionally, in terms of sponsored links, Myspace is one of the most poplar social networking sites. Myspace maintains high brand equity amongst users and provides another way to reach potential new members for online dating sites. Perfectmatch.com and Match.com currently have sponsored links on Myspace.

Furthermore, online dating companies also have sponsored links on popular blogs. This strategy is important because some bloggers maintain a huge following. This is an opportunity for online dating entities to be in a highly visible environment, thereby potentially increasing word of mouth buzz which may result in new members. Traveldreamsite.com is a network of travel writers who share travel related adventures and tips. TheWorldOutdoors.com a travel company targeting single travelers currently has a sponsored link on Traveldreamsite.com.

Final thoughts

The moral of the story is this: the singles target market presents many challenges. Singles at every income and education level are a group that is hard to reach. Therefore, online dating companies must continually strive to identify ways to maintain their consumer base while strategically using the aforementioned online marketing methods to reach and target new users.

Wouldn’t it be great for a user to visit a website in search of travel tips and then with one click find another site that helps them meet an attractive single professional in the neighborhood? Doesn’t that sound like a match made in cyber heaven… or cyber hell depending on the outcome of the date?

ConnectThru.com
La Toya Hodge / Editor
Editor@ConnectThru.com
www.ConnectThru.com

About Author

ConnectThru.com
La Toya Hodge / Editor
Editor@ConnectThru.com
www.ConnectThru.com

Article Source: http://www.1888articles.com