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Amazing Senior Service Business Booster Ezine |
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You will love the innovative and creative ideas that are essential for those of you who are new to the elder care market, and for veteran senior service providers. As a bonus, I'll Invite You to the next Magnetic Marketing for Senior Service Providers Teleconference, FREE! |
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| Author: Valerie Vanbooven |
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You will love the innovative and creative ideas that are essential for those of you who are new to the elder care market, and for veteran senior servi
What I know for sure is that there is plenty of business to go around. As we live longer, as our parents and grandparents live longer, we create an unlimited opportunity and need for senior related services. The key is to create an appropriate and realistic business and marketing plan that generates clients and results. The key to the senior market, is not surprisingly, their adult children.
If you have been in the senior market for any amount of time, you know that families often contact senior service providers when they are in crisis due to an acute illness or other event that signals the need for services and support. So whether you are just starting a new senior/elder care business, or already own one- think about marketing to more than just seniors. Your target audience may be a little younger than you imagine!
Consider some of the other things we have talked about over the last few months:
• Issues related to senior living options, senior care options, and financial issues that affect seniors require education, so educate your prospects.
• Advertising with vanity ads and the “same old thing” is “OUT”, and offering information in the form of a free report, CD, seminar, or consultation is “IN”.
• Directing messages to baby-boomers who HAVE aging parents is key. Finding them is not as easy as buying a “list”.
• Understanding financial options for seniors is a MUST for all senior service providers. It’s impossible to offer good advice to a family if you aren’t up on the latest programs and strategies.
• Networking is possibly the most effective and least costly form of advertising and marketing. You should attend only the networking events that make sense for your business. Pick 2-3 key groups and stick with them. (But try as many as you can, it never hurts to check out a new group!)
• Finally, when you are budgeting for your marketing, budget for consistency and frequency, not the big bang. This market does not work like that.
The reality is that you must touch a consumer 6-10 times- either through print, radio, or TV, in order to get a response. o Running a radio ad 4 times and pulling the ad because you didn’t get a phone call is not the way to execute a marketing strategy. This is a sensitive subject for many (long-term care needs), so in short order you must articulate your message, interrupt your target (ie get their attention), engage them, educate them, and then make an offer. Offering something for free- your time, your printed report, your audio CD, etc, will get the most response. Some people like to remain anonymous…so let them, but engage them.
Finally, this is a very good year to live your dream, be an entrepreneur, and serve the greatest generation of all time. Take a realistic, slow but steady and consistent course of action, and you will succeed! We need more senior service providers who really know their stuff. We need senior service providers who are educated, efficient, and trustworthy. Best wishes for continued success in 2008!
This is Valerie VanBooven RN, BSN (AKA The LTC Expert), author of Aging Answers and The Senior Solution. For years I've been asked by folks in the Senior Service Industry to put together a comprehensive newsletter and marketing system that is affordable and more complete than anything available on the market today. So, I've done just that!
Who should be reading The Amazing Senior Service Business Booster Ezine? Anyone who serves the mature market! In-home care providers, private duty, non-medical in-home care, adult day care providers, assisted living, long-term care facilities, elder law attorneys, insurance agents serving seniors, geriatric care managers, medical equipment providers, and more. Whether you are a seasoned veteran in your market area, or just a beginner, The Ultimate Senior Service Gold+ Newsletter will make a difference in your bottom line almost immediately.
Each issue is at least 6 packaged pages, usually more. Current members refer to it as a day-long intense seminar in print, arriving by first class mail every month. There are always terrific examples of "what works," timely marketing news, trends, ongoing teaching of his most important strategies.
Planning ahead for long-term care needs is more important than ever. However, many families find themselves in the midst of crisis with an aging family member, and need immediate assistance and answers to all of their questions. Valerie addresses both of those issues through her speaking engagements and through her books Aging Answers: Secrets to Successful Long-Term Care Planning, Caregiving, and Crisis Management , and The Senior Solution: A Family Guide to Keeping Seniors Home For Life !
Professionals and business owners who serve the senior market want to know the secrets to obtaining more private pay clients for longer periods of time. This includes health care providers, elder law attorneys, and financial advisors. They want to know how to fill their financial practices, elder law practices, home care agencies, adult day cares, independent living communities, assisted living facilities, and nursing homes with consumers who need their help-- in the most efficient and cost effective manner possible. Senior service providers also want to know how to reach adult children of aging parents with their message. Valerie offers consultation and coaching for any business owner, marketing director, or franchise who wants to learn those secrets.
About Author
As seen on NBC’s Today Show and CNNFN’s “Your Money” with Ali Veshi, speaker and author, Valerie VanBooven RN, BSN, PGCM is one of the nation’s leading long-term care experts and consultant for consumers and professionals.
http://www.ultimateseniorservice.com
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