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Adidas Business Culture is Embodied in Their Working Atmosphere |
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Adidas business culture is specific and inspiring, which enables Adidas company to have a comfortable working atmosphere, and fair competition environment. |
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| Author: Steven Cherrys |
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Enterprise culture needs to be specified. Many managers think that the words "enterprise culture" is too illusory, so enterprise culture should not be just in oral form. It should be specified actions and let employees could touch and feel that it is reflected around our work.
What Adidas people did more than 50 years is to help athletes. Let them perform better, and get better images. "Exercise" has already connected enterprise stuff and all sports lovers together. As soon as I entered Adidas company, I could deeply feel athletic breath here with employees wearing Adidas sportswear, and pictures of world first-class sports stars who were sponsored by Adidas are embellished everywhere in this bright colored modern office environment. Every Thursday, all company employees, no matter how busy, actively take part in the activity of "Adidas sports night", enjoying pleasure of sports.
There are six Adidas values, believable, inspiring, creative, conscientious, sincere and experienced. This is the concrete embodiment of our corporate culture also every employee's work rules. In order to make all staff thoroughly understand the meanings of these six values, we specially invited famous training company to organize a serious of training activities with themes of enterprise culture and company values. Trough playing games, employees could taste the quintessence of business culture, besides personnel resource department also formulated "Keep It Alive" Plan, making business culture live in employees' hearts.
What is the role of HR department in carrying out enterprise culture? HR department is like a driver. For enterprise culture, it is just an improving role, and the real implementation is depended on cooperation of different departments, so if the glamour of enterprise culture is really reflected in business, the attention of senior management is very important.
"To establish a good enterprise culture" is one of the three major goals of Adidas Company in China. In order to achieve this goal HR department Formulated Adidas China human resource strategy. Company's HR strategy is participated jointly by the chairman, chief inspectors of different departments and world well-known human resource company, not merely formulated by HR department. Being Combined with Adidas enterprise culture and business aim in China, the essence of Adidas business culture and values is fully reflected.
Adidas business culture's spirit of fair competition and honest credence is fully embodied by its payment system. Staff's salary and their performance are linked together, with the dominant idea of our payment system "Pay for Performance", besides, our payment system implements principle of "fair and transparent". Because the topic of compensation is very sensitive in any enterprise, we don't expect our employees to be suspicious with each other, and cause bad environment in company. Our purpose is to let employees know that everybody in the company has good opportunity for advancement, and encourage them to get better self development. Empoyees are very welcome this system, thus a "fair competition environment" is imperceptibly shaped in the enterprise.
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