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About Travel, About Louis Vuitton

In April, 2008, Louis Vuitton realized a brand new series of brand core value ad, not for promoting new products but to reestablish its image. According to it, the originality and image of Louis Vuitton is TRAVEL.

Author: Didi Benami

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The invitations were sent to Catherine Deneuve, the French movie queen, Mikhail Sergeyevich Gorbachev, the former president of Soviet Union and some others. In the picture, Catherine is sitting quietly and lonely on his large Louis Vuitton suitcases in an old train station with the caption, “sometimes, home is just a feeling”. Yes, we leave home to go all over the world for wealth, for experience, but we never leave home far mentally. We travel all the life, but home is the place we can always go back.

Most of us like traveling, but travel is not always for fun and relaxes, it could be something very serious, which can be seen from the ad performed by Gorbachev, a ad with a strong political gloom color. He sits in the car solemnly while passing trough the Dublin wall, which reminds of the sad history. It is also true in our life journey—you can not always in joy and sunshine. The ad is not mean to talk about politics, but to intrigue deep thinking about life itself. Journey can assume various purposes and life is an unexpected life with both sadness and happiness.

People used to set nature scene like desert, mountain and hill as the theme of ad, but the definition of travel changes as time goes by. Beautiful nature scene is accessible with modern transportation, thus it is no longer the most appealing point of travel. Therefore, Louis Vuitton emphasizes human being and its relation with travel.

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