8 Tips On Giving Journalists What They Need In A Press Release

A press release is written to grab attention and spread news

8 Tips On Giving Journalists What They Need In A Press Release

A press release is written to grab attention and spread news.

It is important to write a press release that does not get junked. So, write a release that covers all what editor’s and journalists seek. If you want the press release to be effective then:

1. Start by familiarizing yourself with the target newspapers and online press release sites. Learn what they feature. Also absorb what gets priority and top billing. See what kind of news triggers coverage.

2. Write the press release such that it becomes relevant to its target newspaper or website. Use relevant news worthy information. If possible connect your press release to what is happening currently in the field. This will make your press release current and relevant.

3. Use simple language and a friendly tone. Write in a style and format that matches that of the target newspapers or websites. This will make it easier for journalists and webmasters or editors.

4. Never send press releases randomly. Make the effort to find out the name and addresses of staffers who are current. Never send a press release randomly addressed to say editor or reporter.

5. Keep a note of newspaper or website deadlines and ensure that your press release reaches much before the due time or date.

6. Make your press release easy to use for journalists by appending illustrations, giving links to relevant stories, and giving website links and complete 24/7 contact addresses and numbers.

7. Keep the press release concise. Never send more than one or at the most two pages. Reporters and web editors are busy and don’t have the time to rake through huge amounts of information to find what is relevant. Write the most important information in the headline and say first few lines or paragraphs.

8. In follow up mails ensure that you summarize the relevance of the press release. And make it brief never have a long winded spiel. Practice what you will say. Make notes so that you are concise and don’t waste the editor or journalist’s time. Highlight why your press release is relevant to them.

A press release must be unique and stand out of the zillion releases that are mailed to newspapers and editors. If you want to be noticed and featured think out of the box. Make the effort to submit a press release that is unique.

The World Wide Web has many articles and tips on writing great press releases. If you are nervous or unsure of your writing skills hire a professional press release writer.

About Author

Arthur Raise is a freelance writer for Press Release Distribution , the premier website to Submit Free Press Release for any announcements including launching of new product or services, new website, announcing new hires, sponsoring a special event or seminar and more.

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