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5 Reasons Why Your Calendars Do Not Sell

five calendar mistakes to correct on your next batch of color calendars.

Author: Janice Jenkins

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So you spent all that money for calendar printing, but you cannot seem to be able to sell them. Whether for true financial profit, or just printing calendars for fundraising, the reasons why your calendars are failing to sell are typically all the same. There are five major reasons why this is happening. Let me explain to you each of these reasons so that you can correct your next batch of color calendars and have them more readily sold at an audience.

1. The theme is not appealing to the market.

The most basic reason why your color calendars are not selling is because they are not as appealing as you may think. A set of good images for each of the months in your sales calendars are typically no enough. Those images must have a very directed and interesting theme for them to look significant enough to buy for most people. You might actually need to do some basic market research on your target market so that you will know which kinds of themes will be most appealing to them. Without that research, you will be basically printing blind, not knowing if your designs are good enough to be sold. So make sure you do that particular market research homework or fail at selling color calendars because of the lack of an appealing theme.

2. No enticing or uniquely decorative pictures.

Now, sometimes it might just be the images. Those calendar images might look good for the most part, but when thrown altogether and used for decoration, they might not look as good as you would think. This lack of enticing or uniquely decorative images can be the cause why people just ignore and do not buy your calendars. So if you are an amateur at photography and graphic design, you may not want to do the calendar images yourself. Try to hire the best photographer and layout artist that you can so that your custom calendars and its images look as good and as decorative as possible. This will help increase your chances of success in selling calendars.

3. Apparent lack of printing quality.

People always look for quality things to buy. If you decided to cheapen up your calendar printing with bad paper materials then you will probably not be able to attract a lot of those people looking for quality calendars. So even though it might be hard, you should try to spend as much as you can in calendar printing quality. Great looking paper materials with great inks will always turn out better color calendars that sell. Make sure you remember this.

4. Tough calendar competition.

It is also possible that your calendars are not selling just because of tough competition. Typically you will of course sell your calendars at the turn of the current year where lots of other color calendars are being sold. If you are facing a lot of competition in your area, you will need more creative selling techniques that will make your color calendars look more significant and worthy than the rest. Try to distribute them directly to people, add in freebies or even integrate other special functional elements into the color calendar. The more you add value to your calendars, the more you can beat that calendar competition.

5. Lack of presentation.

Finally, most color calendars fail at being sold because of the lack of special presentation. If your color calendars are sold as is, most people will still have second though in buying them. However, they have protective plastic covers, ribbons, and even special gift wrapping paper, more and more people should pay attention. So whenever possible try to present your custom calendars in a more special way all the time. This will sometimes determine its overall success or failure.

So those are the five major reasons why your calendars are failing to be sold. Hopefully with the suggestions and solutions stated above, you should be able to avoid any more failures in calendar printing.

About Author

Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry. For comments and inquiries about the article visit:
http://www.printplace.com/printing/calendar-printing.aspx

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