4 Ways To Build A More Effective Network Article

	1888 Articles Home \| Business Articles \| Networking Articles	Networking RSS
4 Ways to Build a More Effective Network

First, you have to network. You know it’s the key to more business but how do you make it work for you?

Author: Yoon Cannon

Article Tools:

Think of effective networking as building relationships, not how many business cards you hand out.

Look for common interests when you meet people. Think of how you can help others. If you gain a reputation for being helpful, people will look to you for solutions.

Second, get referrals. Service businesses thrive on referrals. It’s the most powerful marketing weapon you can use and it doesn’t cost you a dime.

The inherent “social proof” in referring someone to a web designer, car mechanic or physician builds trust quickly.

So, do you sit back and hope your clients refer you to others? If so, you may be waiting awhile. After all, they have their own businesses to attend to. A more proactive approach is to simply ask. A simple, “Do you know anyone else who could use my services?” will often elicit new contacts for you. Asking for referrals is really another form of networking, going “deep” into your network so to speak.

The Golden Trio of Linked In, Facebook and Twitter can add to your face to face networking strategies.

Just as face to face networking builds referrals, online networking does the same. And, don’t worry, you don’t need to spend hours on social media sites.

Just create a plan and stick to it.

Linked In is a great way to build professional connections. Join relevant groups and ask probing questions in the discussions forums. Provide answers. Share interesting articles.

Connect online with the people you meet in “real life”. Even if you just check in to social media 2-3 times a week, you can provide value from your experiences that will make you stand out. Plus, you’ll meet people from all over the world.

Social media can take your business global!

And finally, the most important component in building your networks and getting more referrals is follow up. Marcia Yudkin of the Marketing Minute says most of her referrals are for people she recently interacted with. So, keep in touch.

How often? Each contact will be different but every 1-3 months is about right for many potential clients. And don’t always ask for work. Forward a relevant article you think they may be interested in, let them know if you’ve added another skill set to your repertoire. Keep it short and related. This tactic is simple once you get into the habit and helps to build your relationship. When they need your services, you’ll be top of mind.

It can take anywhere from 3 months to 2 years to turn some leads into clients. Nurture them along the way.

Networking is a crucial component of any small business. If you look at it as a chance to meet new people, keep in touch and follow up with potential prospects, your business will grow and you’ll have fun along the way.

Would you like a little more help and guidance to position your business for rapid growth? If so, please contact me for a free 30 minute Discovery session to see if business coaching could be right for you. Please visit my website www.paramountbusinesscoach.com to learn more.

About Author

Yoon Cannon is a systemic business growth coach, consultant and speaker based in Philadelphia, Pa. She specializes in helping entrepreneurs take their companies beyond the Million Dollar milestones through branding, sales & marketing, hiring and training. For more free articles and podcasts visit www.paramountbusinesscoach.com or call (215) 292-4947 EST.

Article Source: http://www.1888articles.com/author-yoon-cannon-22739.html

4 Ways to Build a More Effective Network